Dan Matthews
PomoGoth presentation

Slide 1
Good afternoon, it’s pleasure to be speaking in front of the Miller Brewing Company’s advertising board.  My name is Dan Matthews from Deviant Media advertising studios.  
Slide 2 
Let me first thank you for taking time out of your busy schedules to view our proposal for Miller Lite’s new fall advertising campaign.  We think you’re really going to like some of the ads we’ve put together for you folks.  See we’ve combined two key elements of advertising into this project.
Slide 3
The first: Sex sells.  Advertising’s golden rule.
Cultivate sexual desire into your product and BAM sales rise.
Everyone wants sex, and if you can promise it to them in your product, get the shovels out, you’ll be raking in the dough.  Unfortunately, with the internet and premium television, sex isn’t just hide the sausage with the wifey anymore, people have become desensitized to traditional sexual advertising.  That’s why we’ve created ads that’ll be sure to grab the viewer’s eyes and whip them into they beg on their knees for a Miller Lite.  
Through advertising you sell not only a product, but an image.  Everyone knows what Miller Lite tastes like, we’re interested in showing what a Miller Lite drinker does, how they act, and how fundamentally sexier they are from the drinkers of other light beers.
Sp we’re going to show you what’s sexy, and you’re gonna like it.
Slide 4
The next key principle in this advertising campaign is niche marketing.  There are billions of dollars in potential revenue wasted with every ad sent out to boring, white suburban America.  They already sold their souls for a picket fence and middle management.  We are interesting in capturing new markets and milking their dollar for what it’s worth.
We seen the effectiveness of the Sprite campaign in cultivating the African American market, especially since there wasn’t one before.
Bud Light caters to the gay community, selling themselves as culturally sensitive and gay friendly.
While Nora the Explorer grabs the Hispanic market with the hit kid’s television show and the consequent explosion of toys and merchandise it affords.
Even Barbie is exploring the other in order to get the extra buck.
Slide 5
So how do you create new markets.
First you reach out to these communities that have heretofore been ignored by the media.  This establishes brand loyalty.  You can be their pioneer into the mainstream and they’ll love ya for it.
Once you rope them in, you’ll have created a market for them that all of a sudden they can’t live without and BAM, you’ve got em.  The only thing better than marketing to niche communities is creating identities with your product.  For you to be the first to reach out to some of these diverse communities gives you the public face they so desire and buying Miller Lite will forever mean liberation.
Slide 6
The ads I’m going to show you may not be suited for TV or magazines just yet, but the internet and its endless democratic space for whatever sick twisted minds there are in this world will be perfect.  To advertise on some of these deviant sites who get upwards of a 1,000 hits a day would be well worth it.