Good afternoon.  My name is Dolores Applegate, but you can call me Mavis.  Philip Morris would like first thank you for taking time out of your valuable schedule to sit on this viewing panel.  You folks are very lucky, you’ll be the first to see this Public Service Announcement (PSAs) that will soon be on the airways.  I also know you ladies and gentlemen don’t mind that this conversation is recorded.  Of course not.

Before we get started I would like you to fill out this little survey.

Here Henri, please pass these out please.

Henri, my lovely assistant is currently passing out some questionnaires.  If you would fill out the first half, we’ll save the second part for after the viewing.  It is helpful to Philip Morris to get some demographic information from you, which will further our effective campaigns against smoking.

We at the Phillip Morris Company are very concerned with the well-being of children and society in general.  So in compliance with the ruling by the U.S. government we have pledged ourselves to foster anti-smoking Public Service Announcements (PSAs).  Our goal today is to hear your responses to our latest PSA, but I know you’ll like it.  So without further ado, lights, bubula. 

We’re very interested with your opinions regarding this PSA.  Now if you’ll spend some time to fill out the remainder of your survey.   Thank you.  In the meantime, we’ve prepared some response questions that we at Philip Morris would find very helpful for our advertising.. I mean research department.

First what are some of your initial responses to this video.

Did this video speak to you?  If so what did it say?

What parts did you find effective?  Ineffective?

Finally, what imagery did conveyed an anti-smoking message?  What didn’t?

Great….Does anyone have any questions?  

Well, Thank you very much, but I have many meetings to go this afternoon.  I did bring a little parting, here you are just pass it around, go ahead take one, fabulous, thank you.